How do you validate a landing page?

You’ve created a landing page to validate your MVP, but you’re not sure where to start. We’ll show you how to effectively use the landing page to validate the MVP idea. Here’s everything you need to know.

Drive traffic to the landing page

The more visitors your landing page gets the more validation on MVP increases. However, to do this, you need the traffic to the landing page, which can be a challenge for a newer website. You can follow these steps to increase traffic to your landing page.

Guest post

Guest posts are one of the easiest ways to increase traffic. Find some websites that are relevant to your MVP and ask them to publish a blog about your landing page. Some guest post blogs do this for free, while many charges for this service.


You can use influencers to drive traffic to your idea’s landing page. Using the right influencer to promote the site is key.

Social media

Social media marketing always works when used correctly! Depending on the MVP niche and your target audience, you can use famous platforms like Instagram, Facebook, Pinterest, or Snapchat to build an audience around your MVP. Organica results in social media marketing can take some time. If you want early validation, you need to use paid ads.

Use traffic to validate the landing page

You’ve captured the audience for your landing page, and now it’s time to use those visitors to validate the landing page. Here’s how you can do it.

Analyze traffic

Use analytics tools like Google Analytics to filter out where traffic is coming from. If you’ve used multiple methods like guest posting, social media marketing, PPC, or influencer marketing, check what works best for your MVP landing page.

Filter the audience

The first phase of any startup is deciding which audience to target, and the same strategy applies to the MVP. If you reach the right audience, it means that your idea has potential. In case of access from non-targeted audiences, the advertising needs to be revised.


Get traffic with the right audience and convert their next step. Depending on the type of MVP, there can be many different ways to convert, such as using a newsletter or other form of subscription that guarantees validation of your MVP.

The more conversion you get from the landing page, the more it validates the idea of MVP.